Trade-Show Party at Schloss Herrenhausen
Perhaps the most beautiful of Lower Saxony’s event locations, the neo-classical Herrenhausen Palace provided the perfect backdrop for the unveiling of a new logo for a customer from the finance sector. Around 350 handpicked IAA guests were invited to the trade-fair party, which presented the new corporate image and allowed the guests to indulge in delicacies for the palate and a truly impressive show for all the senses. The new logo was showcased with a spectacular light-show, a percussion performance on the back of a truck in the castle courtyard and fabulous live music. The photo box guaranteed unforgettable memories, allowing guests to have their photos taken with “light painting effects”, while cigar aficionados found themselves in smokers’ heaven in the cigar lounge.