Product Launch in Madrid

A product premiere that broke all language barriers and a crowd-drawing guest speaker created a buzz for the launch of a new printer attended by 600 dealers from all over Europe.

icon_bnFire, water, earth and air depicted in symbolic imagery on the invitations,  on the event website and on banners. It was the product launch of a new generation of printers that attracted 600 conference participants from all over Europe, and they weren’t disappointed: The focus here was on sustainability and Fairness, and who could have anchored the message better than star-referee Pierluigi Collina? We made use of the cutting-edge technology in the state-of-the-art auditorium, simultaneous translation included. In “Blue Man Group” style and without dialogue, the message of product was driven home in a riveting presentation. This was followed by a four elements dinner show with breathtaking “Cirque du Soleil” acrobatics in an air bubble and in the pool, the audience joining in on the earthy beats of a percussion show, and a flaming fire performance.

I felt really inspired by the message of sustainability and fairness and by the symbolism of the four elements. This was the perfect event, allowing us the opportunity to prove our creativity with great attention to detail.

Merit Vareschi

Senior Project Manager, BUSINESS & NATURE